About /
Spencer Tribe
Founder and CEO, Showfolk
Spencer Tribe is the founder and CEO of Showfolk. He has built and run AI creative pipelines for paid social, and started Showfolk after finding that the hard part of making an ad is knowing what a good one looks like.
Written by Spencer
- Carousel vs single-image ads on Meta: which wins, and when
- Is the “consistent branding increases revenue by 23%” stat real?
- How much more do Facebook ads cost in Q4? CPM by month
- Do Google AI Overviews show for local business searches?
- How to make a Facebook ad mockup (free, with the right sizes)
- How to make a TikTok slideshow (photo mode) that gets views
- How to make a moving carousel post on Instagram
- Instagram carousel size and specs (2026)
- Do Instagram carousels get more reach than Reels? What the 2026 data says
- Meta Ad Library: what you can and cannot see about a competitor’s ads
- Meta ads changes in 2026: what moved, what was retired, what replaced it
- Meta creative similarity: why near-duplicate ads compete with each other
- What is a brand kit, and what should a small business put in one?
- What is a static ad? Definition, examples and sizes
- What is generative engine optimization (GEO), for a small business?
- Advantage+ creative enhancements: which ones change your ad, and how to turn them off
- Can you use AI-generated images in Facebook ads? Meta’s rules and labels
- How to check if ChatGPT recommends your business
- Does the Facebook 20% text rule still exist?
- Facebook ad character limits by placement: primary text, headline and description
- At what frequency does Facebook ad fatigue start?
- How long should you run a Facebook ad before judging it?
- How many ad creatives should you test at once on Meta?
- How much does Facebook ad creative cost in 2026?
- How much should a small business spend on Facebook ads per month?
- Meta retired Flexible ads: what replaced them and how to run several creatives in one ad
- Static vs video Facebook ads: what the data actually shows
- TikTok slideshow size and specs: how many photos, what dimensions
- Do TikTok slideshows get more reach than videos? What four datasets say
- How to tell which of a competitor’s Facebook ads are working
- Best AI static ad generators for small business (2026)
- How to make Facebook ads and track AI search with Meta’s Muse
- The best way to create Facebook ads (2026)
- Why AI image tools garble text and logos in ads, and how to avoid it
- How to recreate an ad style you like without copying it
- Meta static ad sizes and safe zones (2026)
- The 8 static ad layouts big brands use, and how common each one is
- How to make Facebook and Instagram ads without a designer
- Can ChatGPT make Facebook ads? Where it helps and where it fails
- Meta static ad benchmarks