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Be in the feed before the weather turns.
Facebook ads for HVAC companies, in a minute.

Type your website. Showfolk reads your logo, colors and photos, starts from an ad a big brand has kept paying to run, and hands back four versions built for an HVAC company.

3 days free. $0 today.

What eats an HVAC company’s ad budget.

Three things that go wrong with HVAC ads, and what Showfolk does about each one.

  1. 01 · THE PROBLEM

    The season turns before the ad is ready.

    A tune-up ad in June sells to people who already called someone.

    THE FIX

    The tune-up ad in a minute in March, the furnace ad in September. Your logo, truck and offer come from your website.

    Ads

  2. 02 · THE PROBLEM

    An agency retainer buys two ads a month.

    Half the budget goes to the people making the ads, not to showing them.

    THE FIX

    Every ad you need for one plan, each one started from an ad a big home-services brand has kept paying to run.

    Ads

  3. 03 · THE PROBLEM

    Homeowners ask ChatGPT who to call.

    If it names three other companies, you were never in the running.

    THE FIX

    Showfolk asks ChatGPT, Gemini and Perplexity every week who they recommend for your jobs in your town, and shows you who got named instead of you.

    AI search

3 days free. $0 today.

Proven ad in. Your ad out.

Nothing is copied. The reference becomes a written brief about layout, lighting and mood; its product and brand stay out, and every output is checked for them.

START FROM

From your own trade: Aire Serv, One Hour Heating & Air Conditioning.

Nearby: KB Home, Terminix, LeafFilter, The Maids, CertaPro Painters, Bath Fitter.

  • 205

    home services ads in the library, from 32 brands

  • 47.8%

    use the most common layout: lifestyle

  • 36.6%

    open with the most common hook: problem and solution

  • 47.8%

    show a person

The full home services breakdown.

5 ads an HVAC company could run this week.

One ad, one message each. Run two or three at once and keep the one that works. The headlines are for a made-up business; use your own words, prices and reviews.

  • 1. The tune-up

    “AC tune-up, $89. Beat the first heat wave.”

    Show: A tech checking an outdoor unit.

  • 2. The replacement with financing

    “A new AC from $99 a month”

    Show: A new, clean unit installed beside a house.

  • 3. The breakdown

    “AC out? Same-day service.”

    Show: A thermostat reading far too hot or too cold.

  • 4. The membership

    “Two tune-ups a year and priority service”

    Show: A simple checklist of what the plan includes.

  • 5. Trust

    “Family owned. Straight answers. 1,000+ reviews.”

    Show: The team and the truck.

  • Make one of these now.

    Your website in, four versions out, in about a minute.

    3 days free. $0 today.

The HVAC cheat sheet.

Which offers to make, what to photograph (phone photos are fine near a window in daylight), when to run new ads, and what to leave out.

  • Offers that work

    • A seasonal tune-up price
    • Monthly financing on replacements
    • A maintenance membership
    • A free second opinion on a replacement quote
    • Rebates and credits you can honestly point to

  • Photos to take

    • Techs at work on real units
    • Clean finished installs
    • The truck with your logo
    • A thermostat or vent close up

  • When to run new ads

    • March to May, for AC tune-ups
    • September to October, for furnace checks
    • The first heat wave and the first cold snap
    • Year-end, for replacements on budget

  • Don’t

    • Advertising furnaces in July.
    • Stock photos of equipment you do not install.
    • An offer with so much fine print it no longer reads as an offer.

Does Meta have rules for HVAC ads?

No special category applies. If you mention rebates or tax credits, name the program and make sure the customer will really qualify; financing ads should say “with approved credit” when that is the case.

How do I make one in a minute?

  1. 1

    Type your website

    Your logo, colors, fonts and photos are pulled into a brand kit. You do this once.

  2. 2

    Get a finished ad

    Showfolk picks an ad a major brand is running in a category like yours, writes a headline from your site and rebuilds the ad around an HVAC company. Four versions, in about a minute.

  3. 3

    Change anything by pointing

    Click a spot, say what should change there, and everything else stays as it was. Then download it.

3 days free. $0 today.

Questions

When should an HVAC company run Facebook ads?
Two to four weeks before each season turns, then steadily for replacements and memberships.
What converts better, tune-ups or replacements?
Tune-ups bring new customers in cheaply; replacements are the revenue. Run both, with the tune-up as the first ad someone sees.
How do I show trust in one image?
Your real team, your truck and one number: years in business or number of reviews.

See an HVAC company in an ad that already works.

Type your website. We pull your logo, colors and photos and hand back a finished ad in about a minute. 3-day free trial, $0 today.

3 days free. $0 today.