The ads big brands keep paying for.
1,725 real Meta ads from 163 brands that test until something wins, each reviewed by a person and sorted by industry, layout and hook. See what a good ad in your category looks like before you make one.
3 days free, then from $29.99 a month. Cancel any time before then and you pay nothing.
Sephora
Perplexity
SimplyBook.me
Instantly.ai
MasterClass
Shapermint
What you get
Reviewed by a person
Every ad is looked at before it goes in. Product shots with no message, recruiting ads, near-duplicates and watermarked images are left out.
Sorted the way you think
Filter by your industry, by layout (product hero, testimonial, before and after, comparison, UGC style and more), by hook (offer, social proof, curiosity, urgency) or by format.
One tap to your version
Found one you wish you had? Use it as the reference and Showfolk rebuilds it around your product, logo and colors.
How it works
- 1
Start with your industry
Pick your category from 17 industries across online stores, software and local services, or search by brand, headline or keyword.
- 2
Narrow it down
Filter by layout, hook and format, and sort by popular or newest.
- 3
Save what you like
Keep favorites in collections, with a note on why each one works.
- 4
Make it yours
Press Use on any ad. It becomes a written brief, and four versions come back in your brand in about a minute.
A closer look
Which layouts do big brands use most?
| Layout | Share of ads |
|---|---|
| Product hero | 46% |
| Lifestyle | 17.4% |
| Text only | 11.9% |
| Testimonial | 5.1% |
| Feature callout | 4.4% |
| Comparison | 4.1% |
From 1,725 ads by 163 brands in the library, as of 2026-10-09. A curated sample, not a census of Meta. The full benchmarks.
Why start from an ad a big brand is running?
Big brands pay to test dozens of versions and switch off the ones that lose. The ads left running are the ones paying for themselves, so their layout and hook have already been proven with real money.
Does my ad copy theirs?
No. The reference becomes a written brief about layout, lighting and mood, and the image model only sees a blurred copy. The reference’s product and brand are named as off-limits, and every output is checked for them.
Can a brand ask to be removed?
Yes. Any brand can ask for its ads to come out of the library from the removal request page, and they are taken out.
Part of one pipeline
Who you are
What’s working
- Ad library
- Competitor watch
- AI search
What you post
Included in every plan
Every plan includes Ad library, with a free trial to start.
On its own, ad inspiration library costs about
$59/mo
Foreplay Basic, from its own pricing page, checked September 2026.
Showfolk Starter is $29.99/mo with Ad library and every other tool on this page included.
Questions
- Is the ad library free?
- You can make an account and browse part of it free. Every ad unlocks with the free trial or any plan.
- Where do the ads come from?
- They are ads major brands are running on Facebook and Instagram. Each one is reviewed by a person and tagged by industry, layout and hook before it is added.
- Can I search for one brand?
- Yes. Search by brand, headline or keyword, or filter the library to a single brand.
- Is my industry in it?
- The library covers online stores, software and local services, split into industries. Filter to yours to see how many ads it holds today.
The rest of the platform
- AdsStatic ads rebuilt from proven winners, in your brand, so you spend on what works.
- SlideshowsTikTok and Instagram photo slideshows, planned, written and made for you.
- Competitor watchWhat your competitors launched on Meta this week, and your reply.
- AI searchWho ChatGPT, Gemini and Perplexity recommend instead of you, and why.
- Brand kitYour logo, colors, fonts and photos, read from your website once.
- Claude & ChatGPTBrief Showfolk from the AI assistant you already use.
Stop paying to find out what works.
3 days free, then from $29.99 a month. Cancel any time before then and you pay nothing.