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Your own jobs, not shared leads.
Facebook ads for plumbers, in a minute.

Type your website. Showfolk reads your logo, colors and photos, starts from an ad a big brand has kept paying to run, and hands back four versions built for a plumbing company.

3 days free. $0 today.

What eats a plumbing company’s ad budget.

Three things that go wrong with plumbing ads, and what Showfolk does about each one.

  1. 01 · THE PROBLEM

    Lead sites sell the same homeowner to five plumbers.

    You pay for the call whether or not you get the job.

    THE FIX

    Your own ad, in your own service area: the emergency, the water heater, the flat price. Four versions in about a minute, downloaded and yours.

    Ads

  2. 02 · THE PROBLEM

    The same stock photo of a smiling plumber as everyone else.

    Homeowners can’t tell your ad from the franchise’s, so the franchise’s size wins.

    THE FIX

    Your van, your techs, your reviews. Showfolk pulls them off your website and builds the ad around them.

    Brand kit

  3. 03 · THE PROBLEM

    The franchise outspends you, and you never see their ads.

    Their tune-up price lands in the feed before yours exists.

    THE FIX

    Name them once. Showfolk watches what they run on Meta and hands you a reply the week they change it.

    Competitor watch

3 days free. $0 today.

Proven ad in. Your ad out.

Nothing is copied. The reference becomes a written brief about layout, lighting and mood; its product and brand stay out, and every output is checked for them.
The Mr. Electric ad used as the referenceThe ad Showfolk made from it for Ridgeline Plumbing
Mr. Electric’s ad, from the library.Ridgeline Plumbing (example brand): the ad Showfolk made from it.

  • 205

    home services ads in the library, from 32 brands

  • 47.8%

    use the most common layout: lifestyle

  • 36.6%

    open with the most common hook: problem and solution

  • 47.8%

    show a person

From your own trade: Mr. Rooter Plumbing, Benjamin Franklin Plumbing, ARS/Rescue Rooter. Nearby: KB Home, Terminix, LeafFilter, The Maids, CertaPro Painters, Aire Serv.

The full home services breakdown.

5 ads a plumbing company could run this week.

One ad, one message each. Run two or three at once and keep the one that works. The headlines are for a made-up business; use your own words, prices and reviews.

  • 1. The emergency

    “Leak at 10pm? We pick up.”

    Show: A tech at work under a sink, or a clear shot of the problem.

  • 2. The water heater

    “No hot water? Same-day replacement.”

    Show: A new, clean water heater, installed.

  • 3. The price up front

    “Drain cleaning, $149 flat. No surprises.”

    Show: The service and the price, big and plain.

  • 4. Trust

    “Licensed, local, and 400 five-star reviews”

    Show: Your team in uniform in front of the van.

  • 5. The season

    “Winterize your pipes before the first freeze”

    Show: A frosty pipe or an outdoor spigot.

  • Make one of these now.

    Your website in, four versions out, in about a minute.

    3 days free. $0 today.

The plumbing cheat sheet.

Which offers to make, what to photograph (phone photos are fine near a window in daylight), when to run new ads, and what to leave out.

  • Offers that work

    • A flat price on a common job
    • Free estimates on replacements
    • A discount for seniors or veterans
    • A maintenance plan with priority booking
    • Financing on water heaters and repipes

  • Photos to take

    • Your techs, in uniform, smiling, in front of the van
    • Clean finished work: a new water heater, a tidy install
    • The team together
    • Your logo on the truck

  • When to run new ads

    • Before the first freeze, for pipes and spigots
    • Cold snaps, for water heaters
    • Spring, for sump pumps and outdoor lines
    • Holidays, when guests strain the plumbing

  • Don’t

    • A generic stock photo of a smiling plumber. Use your own people.
    • Listing ten services in one ad.
    • Hiding the price when your price is a selling point.

Does Meta have rules for plumbing ads?

No special category applies. Only promise what you deliver: say “24/7” only if someone answers at 2am, and say “licensed” only if you are. Ads that overpromise get reported, and the comments are public.

How do I make one in a minute?

  1. 1

    Type your website

    Your logo, colors, fonts and photos are pulled into a brand kit. You do this once.

  2. 2

    Get a finished ad

    Showfolk picks an ad a major brand is running in a category like yours, writes a headline from your site and rebuilds the ad around a plumbing company. Four versions, in about a minute.

  3. 3

    Change anything by pointing

    Click a spot, say what should change there, and everything else stays as it was. Then download it.

3 days free. $0 today.

Questions

Do Facebook ads work for plumbers?
They work best for planned jobs, such as water heaters, repipes, maintenance plans and seasonal work, and for keeping your name in front of homeowners before the emergency happens.
What area should a plumber target?
Your actual service area, drawn on the map, not a wide radius that reaches towns you do not drive to.
Should I show prices?
If you have flat-rate prices on common jobs, yes. Upfront pricing is one of the strongest trust signals in home services.

See a plumbing company in an ad that already works.

Type your website. We pull your logo, colors and photos and hand back a finished ad in about a minute. 3-day free trial, $0 today.

3 days free. $0 today.