Showfolk
Log inGet Started Now

See every ad your competitors run. Answer it by Monday.

Name the brands you compete with. Showfolk reads their Facebook and Instagram ads in the public Meta Ad Library every day, tells you what appeared, what stopped and what has run 30+ days, reads each ad for its angle and offer, and drafts your reply in your own brand.
Get Started NowHow it works

3 days free, then from $29.99 a month. Cancel any time before then and you pay nothing.

  1. A Rothy’s ad: A seasonal edit: Mary Janes on a warm backdrop, “The Fall Edit” as the headline.

    New adRothy’s · started this week

    A seasonal edit: Mary Janes on a warm backdrop, “The Fall Edit” as the headline.

    Try: Lead with your own fall arrivals this week: one product, one line, warm light.

  2. A Rothy’s ad: One flat, close up, “Just in” in capitals. Five weeks on air means it is paying for itself.

    Running 30+ daysRothy’s · 34 days on air

    One flat, close up, “Just in” in capitals. Five weeks on air means it is paying for itself.

    Try: Put one hero product front and centre with a two-word headline. Their budget already proved the layout.

  3. A Rothy’s ad: Trend-led western prints. Paused inside two weeks: the trend angle did not hold.

    StoppedRothy’s · paused after 11 days

    Trend-led western prints. Paused inside two weeks: the trend angle did not hold.

    Try: Skip the print trend. They tested it for you and switched it off.

Harbor & Pine · reply ad
The reply ad Showfolk made for Harbor & Pine: “New colors just dropped.”
Their seasonal-drop angle, answered with Harbor & Pine’s own arrivals. Made in one tap from the first card.

An example: Rothy’s’s ads as they appear in your feed.

Not a spy tool. A reply.

Ad spy tools show you a wall of competitor ads and leave the thinking to you. Showfolk watches for the change, reads it, and makes the ad that answers it, from the same brand kit that makes the rest of your ads.

  • Checked every day

    Every Page you name is read in the public Meta Ad Library once a day. New ads, stopped ads, and ads that have run 30 days or more are recorded the day they change.

  • Read for angle and offer

    Each new ad gets a short reading: what it shows, the angle, the offer, who it is for, and two to four things your brand could try. Plain words, no dashboard.

  • Reply in one tap

    Every ad has a Make a reply ad button. The competitor’s ad becomes the reference and the suggested headline is filled in; you get four versions in about a minute.

Two minutes to set up. Then it runs.

  1. 1

    Name them

    Type a competitor’s name or paste their Facebook Page address. Showfolk finds the Page and shows how many ads it is running.

  2. 2

    First look

    Within two minutes you see every ad they run, what launched in the last two weeks, and which ads have been on air long enough to be winners.

  3. 3

    Every day after

    Each Page is checked daily. Changes land in your feed, and a Monday email sums up the week with the first idea for each.

  4. 4

    Answer

    Pick an ad, press Make a reply ad, and Showfolk rebuilds the angle around your product, logo and colours. Their brand, product, people and words never come along.

Meta never tells you what worked. Time on air does.

The Ad Library shows every ad an advertiser runs, but for ordinary ads it publishes no spend, no reach and no results. What it does show is the start date. Advertisers switch off what loses, usually inside two weeks. An ad still running after 30 days is one they keep paying for. That is the closest thing to a proven winner you can see from outside, and Showfolk flags it the day it crosses the line.
New ad
Appeared since the last check. Read the same day, with a suggested reply.
Running 30+ days
Still on air after a month. Their budget already proved the layout and the angle.
Stopped
Gone from the Library. A test that lost, or a season that ended. Either way, do not copy it.

Included. Not an add-on.

Every Showfolk plan watches competitors; bigger plans watch more. Reply ads cost credits like any other ad. Every plan starts with the 3-day free trial.
See the plans

  • Starter

    3

    competitors watched, checked daily

  • Pro

    10

    competitors watched, checked daily

  • Agency

    25

    competitors watched, checked daily

Spy tools charge for watching alone: Foreplay from $59/mo, AdSpy $149/mo, Minea from $49/mo, by their own pricing pages in September 2026.

  • Foreplay · from $59/mo
    Swipe files and briefs; competitor tracking on higher tiers
  • AdSpy · $149/mo
    A searchable archive of Facebook and Instagram ads
  • Minea · from $49/mo
    Ad and product research for e-commerce, with a brand tracker

Questions

Which competitors can I track?
Any advertiser with a Facebook Page. Showfolk reads the public Meta Ad Library, which lists every ad running on Facebook, Instagram, Messenger and Threads. Type the name or paste the Page address; if the Page runs no ads right now you can still watch it and hear when the first one starts.
Why does “running 30+ days” matter?
Meta publishes no spend or results for ordinary ads, so time on air is the only public signal that an ad is working. Advertisers switch off what loses. An ad still running after 30 days is one they keep paying for, which is the closest thing to a proven winner you can see from outside.
Does the reply ad copy the competitor?
No. The competitor’s ad is treated the way a library ad is: it becomes a written brief about layout, lighting and mood, and the model only sees a blurred copy. The competitor’s product, people and brand are named as off-limits and every output is checked for them afterwards. The suggested headline is written for your brand, never reused from theirs.
How many competitors can I watch?
It is part of every plan: Starter watches 3, Pro 10, Agency 25. An account without a plan can watch 1, so you can see it work before the free trial.
How is this different from an ad spy tool?
Spy tools such as Foreplay, AdSpy and Minea show you competitor ads and charge from about $49 to $149 a month for it (their own pricing pages, September 2026). Showfolk shows you the change, reads it, and makes your reply, and it is included in the same plan that makes your ads.
Which platforms are covered?
Meta today: Facebook, Instagram, Messenger, Threads and the Audience Network, everything the Meta Ad Library lists. Google and TikTok are next.
How often do I hear about changes?
The feed updates daily. The email comes once a week, on Monday morning, and only when something changed. Unsubscribe from the email any time; the feed keeps going.

The rest of the platform

Start with the winner. Stay ahead every week.

3 days free, then from $29.99 a month. Cancel any time before then and you pay nothing.

Get Started NowSee plans