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New clients, inside Meta’s rules.
Facebook ads for med spas, in a minute.

Type your website. Showfolk reads your logo, colors and photos, starts from an ad a big brand has kept paying to run, and hands back four versions built for a med spa.

3 days free. $0 today.

What eats a med spa’s ad budget.

Three things that go wrong with med spa ads, and what Showfolk does about each one.

  1. 01 · THE PROBLEM

    Meta rejects the ad, then restricts the account.

    Before-and-after pictures and “tired of your wrinkles?” copy are the fastest way to a frozen ad account.

    THE FIX

    Your ad starts from what beauty brands are running right now, so it sells the room, the provider and the offer, the way the ads that stay up do.

    Ad library

  2. 02 · THE PROBLEM

    The treatment room looks nothing like the ad.

    A stock model with perfect skin is the opposite of trust for a local spa.

    THE FIX

    Your own space, your own injector, your own fonts and colors, read from your website once.

    Brand kit

  3. 03 · THE PROBLEM

    Three spas in town, one feed.

    Their new-client offer reaches your followers too.

    THE FIX

    Watch what they run on Meta, learn the week their offers change, and answer with your own.

    Competitor watch

3 days free. $0 today.

Proven ad in. Your ad out.

Nothing is copied. The reference becomes a written brief about layout, lighting and mood; its product and brand stay out, and every output is checked for them.
The Native ad used as the referenceThe ad Showfolk made from it for Marlow Skin
Native’s ad, from the library.Marlow Skin (example brand): the ad Showfolk made from it.

  • 166

    health e-commerce ads in the library, from 10 brands

  • 76.5%

    use the most common layout: product hero

  • 42.2%

    open with the most common hook: offer

  • 30.7%

    show a person

Brands to start from: Grüns, Lemme, IM8, AG1, ARMRA, Dr. Squatch, Eight Sleep, Jones Road Beauty.

The full health e-commerce breakdown.

5 ads a med spa could run this week.

One ad, one message each. Run two or three at once and keep the one that works. The headlines are for a made-up business; use your own words, prices and reviews.

  • 1. The new-client offer

    “New here? Your first facial is $79.”

    Show: The treatment room, calm and bright.

  • 2. Meet your provider

    “Meet Dana, RN. Twelve years of natural results.”

    Show: Your injector or aesthetician, credentials in the caption.

  • 3. The treatment spotlight

    “Hydrafacial: 45 minutes, no downtime”

    Show: Skincare products or the device, as a clean product shot.

  • 4. The membership

    “One treatment a month, members’ pricing on everything”

    Show: A simple card of what members get.

  • 5. The event

    “Glow night, Thursday. Demos and member pricing.”

    Show: Your space set up for guests.

  • Make one of these now.

    Your website in, four versions out, in about a minute.

    3 days free. $0 today.

The med spa cheat sheet.

Which offers to make, what to photograph (phone photos are fine near a window in daylight), when to run new ads, and what to leave out.

  • Offers that work

    • A new-client price on one entry treatment
    • A membership with monthly credit
    • A package of three sessions
    • An event night with demos

  • Photos to take

    • The treatment rooms, clean and calm
    • Your providers, professionally lit
    • Products and devices as product shots
    • The front desk and waiting area

  • When to run new ads

    • January, when people plan changes
    • Before wedding and prom season
    • Mother’s Day, for gift cards
    • The holidays, for gift cards and packages

  • Don’t

    • Before-and-after photos. They are the fastest way to a rejected ad here.
    • Needles in the frame.
    • Copy that points at a flaw (“tired of your wrinkles?”).

Does Meta have rules for med spa ads?

Yes. Meta treats cosmetic treatments as personal health and appearance, and its health and wellness policy applies:

  • Target people 18 and older.
  • No before-and-after pictures that imply an unlikely result, and nothing that makes people feel bad about how they look now.
  • Sell the experience and the outcome in plain words, not a “perfect” body or face.

Ads that break these rules are rejected, and repeated rejections can restrict the ad account. Check Meta’s current wording before a campaign; it changes.

How do I make one in a minute?

  1. 1

    Type your website

    Your logo, colors, fonts and photos are pulled into a brand kit. You do this once.

  2. 2

    Get a finished ad

    Showfolk picks an ad a major brand is running in a category like yours, writes a headline from your site and rebuilds the ad around a med spa. Four versions, in about a minute.

  3. 3

    Change anything by pointing

    Click a spot, say what should change there, and everything else stays as it was. Then download it.

3 days free. $0 today.

Questions

Can a med spa run before-and-after ads on Facebook?
Treat the answer as no. Meta does not allow before-and-after images that imply unlikely results for cosmetic procedures, and reviewers tend to apply it broadly.
Who should a med spa target?
Adults 18 and older within a realistic drive, which is required for this kind of ad anyway.
What should the first ad be?
A new-client offer on your easiest entry treatment, shown with your own space or provider.

See a med spa in an ad that already works.

Type your website. We pull your logo, colors and photos and hand back a finished ad in about a minute. 3-day free trial, $0 today.

3 days free. $0 today.