Health e-commerce static ads: what major brands are running
By Spencer Tribe · Last updated
In health e-commerce, the most common static ad layout is product hero (76.5% of ads) and the most common hook is offer (42.2%). 30.7% of ads show a person, 96.4% show the product, and the median headline is 5 words. This is based on 166 ads from 10 brands in the Showfolk library as of 2026-10-09.
Which layouts do health e-commerce brands use?
| Layout | Health e-commerce | All industries |
|---|---|---|
| Product hero | 76.5% | 46% |
| Lifestyle | 7.8% | 17.4% |
| UGC style | 4.8% | 3% |
| Comparison | 3.6% | 4.1% |
| Testimonial | 3% | 5.1% |
| Text only | 2.4% | 11.9% |
| Before and after | 1.2% | 2.1% |
| Feature callout | 0.6% | 4.4% |
Product hero leads at 76.5%, 30.5 points above the all-industry figure of 46%. What each layout is.
Which hooks do they lead with?
| Hook | Health e-commerce | All industries |
|---|---|---|
| Offer | 42.2% | 19.1% |
| Problem and solution | 25.9% | 25.9% |
| Benefit | 20.5% | 34.7% |
| Social proof | 9.6% | 12.3% |
| Urgency | 1.2% | 1.7% |
| Curiosity | 0.6% | 4.3% |
Offer leads at 42.2%, 23.1 points above the all-industry figure of 19.1%.
What formats and how much text?
77.1% of health e-commerce ads are 9:16 vertical. 7.8% carry little text, 87.3% a medium amount and 4.8% a lot. The median headline is 5 words, against 6 across all industries. Sizes and safe zones.
Which brands are in this sample?
The 10 brands include Grüns, Lemme, IM8, AG1, ARMRA, Eight Sleep, Oura, Ritual. Every ad was running publicly on Meta when it was collected and was reviewed by a person before being added.
How do I make a health e-commerce ad like these?
- Start with the layout most brands in your category already use: product hero.
- Lead the headline with an offer, in about 5 words.
- Make it 9:16 vertical first, then crop the other sizes.
In Showfolk you can filter the library to health e-commerce, pick one of these ads, and get it rebuilt around your product, logo and colors. Browsing is free. How it works.
How reliable are these numbers?
They describe a curated sample of established advertisers, not all of Meta, and they contain no performance data. Method, limits and downloads.