Meta static ad sizes and safe zones (2026)
By Spencer Tribe · Last updated
Three sizes cover almost every Facebook and Instagram image placement: 1080×1080 (1:1) for feeds, 1080×1350 (4:5) for a taller feed ad, and 1080×1920 (9:16) for Stories and Reels. In the Showfolk library, 54.1% of static ads from major brands are 9:16, 24.8% are 1:1 and 16.5% are 4:5.
Which size goes where?
| Size | Ratio | Use it for |
|---|---|---|
| 1080 × 1080 | 1:1 | Facebook and Instagram feed, Marketplace, carousels. The safe default. |
| 1080 × 1350 | 4:5 | Feed ads that take more of the screen on a phone. |
| 1080 × 1920 | 9:16 | Stories and Reels, full screen. |
| 1200 × 628 | 1.91:1 | Link ads and the right column on desktop. Rare now. |
Upload JPG or PNG. Meta publishes the current specification for every placement in its Ads Guide; check it before a big launch, because details change.
Where are the safe zones on a 9:16 ad?
On Stories and Reels the app draws its own interface over your ad: the profile name at the top and the call to action, caption and buttons at the bottom. Meta’s guidance is to keep text and logos out of roughly the top 14% of the frame, and out of the bottom 20% for Stories or the bottom 35% for Reels. On a 1080×1920 image that means keeping the important content between about 270 pixels from the top and 670 pixels from the bottom if one file has to serve both.
Feed
4:5 · 1080 × 1350
Stories and Reels
9:16 · 1080 × 1920
Which sizes do big brands actually run?
| Aspect ratio | Share of static ads |
|---|---|
| 9:16 vertical | 54.1% |
| 1:1 square | 24.8% |
| 4:5 portrait | 16.5% |
| Other | 2.8% |
| 1.91:1 landscape | 1.4% |
| 16:9 landscape | 0.5% |
Figures are from the Showfolk library (1,725 ads from 163 brands, as of 2026-10-09). It is a curated sample, not a census of Meta. Method and full tables.
Vertical leads because Stories and Reels fill the whole screen. If you can only make one size, make 9:16 with the safe zones respected, then crop a 4:5 or 1:1 from the middle.
Do I need every size for every ad?
No. Meta will fit one image to every placement, but it crops or pads to do so, and a padded square in a Story looks like an afterthought. Two files, a 1:1 or 4:5 for feeds and a 9:16 for Stories and Reels, cover nearly all delivery. Showfolk exports all three sizes at no extra cost.