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Sell the drink of the season while it is the season.
Facebook ads for coffee shops, in a minute.

Type your website. Showfolk reads your logo, colors and photos, starts from an ad a big brand has kept paying to run, and hands back four versions built for a coffee shop.

3 days free. $0 today.

What eats a coffee shop’s ad budget.

Three things that go wrong with coffee shop ads, and what Showfolk does about each one.

  1. 01 · THE PROBLEM

    A new seasonal drink, and its ad is still in Canva.

    The season is six weeks long. A week of design is a sixth of it gone.

    THE FIX

    Website in, finished ad out in about a minute: your colors, your fonts, your drink in the frame.

    Ads

  2. 02 · THE PROBLEM

    Every coffee ad looks the same: a latte and a logo.

    Nothing stops the thumb, so nothing is remembered.

    THE FIX

    Start from the drink and food ads national brands keep paying to run: the layout and hook they tested, your cup in it.

    Ad library

  3. 03 · THE PROBLEM

    A chain opened two blocks away.

    Their offers reach your regulars before you hear about them.

    THE FIX

    Name them once. Showfolk watches their Meta ads, tells you what they launched this week, and writes the reply.

    Competitor watch

3 days free. $0 today.

Proven ad in. Your ad out.

Nothing is copied. The reference becomes a written brief about layout, lighting and mood; its product and brand stay out, and every output is checked for them.

START FROM

The library has no coffee chains yet. The closest are national food and drink brands; start from one of their product ads and it comes back built around your drink.

In the library: HelloFresh, RYZE Mushroom Coffee, Chomps, Huel, LMNT, Magic Spoon, The Farmer's Dog, YETI.

  • 211

    food & beverage e-commerce ads in the library, from 15 brands

  • 67.3%

    use the most common layout: product hero

  • 37.9%

    open with the most common hook: offer

  • 29.4%

    show a person

The full food & beverage e-commerce breakdown.

5 ads a coffee shop could run this week.

One ad, one message each. Run two or three at once and keep the one that works. The headlines are for a made-up business; use your own words, prices and reviews.

  • 1. The seasonal drink

    “Maple oat latte is back”

    Show: The drink in hand or on the counter, close, in daylight.

  • 2. The morning ritual

    “Your 7am, sorted”

    Show: A cup, a pastry and morning light on a table.

  • 3. The loyalty reward

    “Every 10th drink is on us”

    Show: A stamp card or the app next to a drink.

  • 4. A place to work

    “Fast wifi, big tables, good coffee”

    Show: Big tables, laptops, plants, people.

  • 5. Beans to take home

    “Roasted here. Brew it at home.”

    Show: Your bags of beans lined up like a product shot.

  • Make one of these now.

    Your website in, four versions out, in about a minute.

    3 days free. $0 today.

The coffee shop cheat sheet.

Which offers to make, what to photograph (phone photos are fine near a window in daylight), when to run new ads, and what to leave out.

  • Offers that work

    • A free pastry with a new seasonal drink
    • A loyalty card or app reward
    • A discount on beans or merch
    • A happy hour for cold brew in summer

  • Photos to take

    • Your two or three best drinks, shot close near a window
    • The pastry case
    • The room with people in it
    • Beans and merch as clean product shots

  • When to run new ads

    • The first week of a seasonal menu, especially fall and the holidays
    • National Coffee Day, September 29
    • Back to school, for students and parents
    • The first hot week, for iced drinks

  • Don’t

    • A photo of the storefront instead of the drink.
    • Listing every drink on the menu.
    • Running the same fall ad into December.

How do I make one in a minute?

  1. 1

    Type your website

    Your logo, colors, fonts and photos are pulled into a brand kit. You do this once.

  2. 2

    Get a finished ad

    Showfolk picks an ad a major brand is running in a category like yours, writes a headline from your site and rebuilds the ad around a coffee shop. Four versions, in about a minute.

  3. 3

    Change anything by pointing

    Click a spot, say what should change there, and everything else stays as it was. Then download it.

3 days free. $0 today.

Questions

What should a coffee shop’s first ad be?
Your most photogenic drink with one line about why it is worth the trip, shown to people within a short drive.
Should a coffee shop advertise on Instagram or Facebook?
Both, from the same campaign in Meta Ads Manager. Instagram tends to suit the pictures; Facebook reaches more of the neighborhood.
Are ads worth it for one location?
They can be, when they announce something specific and are shown only to people close enough to come in.

See a coffee shop in an ad that already works.

Type your website. We pull your logo, colors and photos and hand back a finished ad in about a minute. 3-day free trial, $0 today.

3 days free. $0 today.