Home services static ads: what major brands are running
By Spencer Tribe · Last updated
In home services, the most common static ad layout is lifestyle (47.8% of ads) and the most common hook is problem and solution (36.6%). 47.8% of ads show a person, 40.5% show the product, and the median headline is 6 words. This is based on 205 ads from 32 brands in the Showfolk library as of 2026-10-09.
Which layouts do home services brands use?
| Layout | Home services | All industries |
|---|---|---|
| Lifestyle | 47.8% | 17.4% |
| Product hero | 20% | 46% |
| Text only | 13.2% | 11.9% |
| Before and after | 4.9% | 2.1% |
| Comparison | 2.4% | 4.1% |
| Testimonial | 2.4% | 5.1% |
| Feature callout | 2% | 4.4% |
Lifestyle leads at 47.8%, 30.4 points above the all-industry figure of 17.4%. What each layout is.
Which hooks do they lead with?
| Hook | Home services | All industries |
|---|---|---|
| Problem and solution | 36.6% | 25.9% |
| Offer | 22.9% | 19.1% |
| Benefit | 22.9% | 34.7% |
| Social proof | 12.7% | 12.3% |
| Curiosity | 2.4% | 4.3% |
| Urgency | 2% | 1.7% |
Problem and solution leads at 36.6%, 10.7 points above the all-industry figure of 25.9%.
What formats and how much text?
44.9% of home services ads are 9:16 vertical. 16.6% carry little text, 78.5% a medium amount and 4.9% a lot. The median headline is 6 words, against 6 across all industries. Sizes and safe zones.
Which brands are in this sample?
The 32 brands include KB Home, Terminix, LeafFilter, The Maids, CertaPro Painters, Aire Serv, Bath Fitter, Molly Maid Chicagoland. Every ad was running publicly on Meta when it was collected and was reviewed by a person before being added.
How do I make a home services ad like these?
- Start with the layout most brands in your category already use: lifestyle.
- Lead the headline with a problem and solution hook, in about 6 words.
- Make it 9:16 vertical first, then crop the other sizes.
In Showfolk you can filter the library to home services, pick one of these ads, and get it rebuilt around your product, logo and colors. Browsing is free. How it works.
How reliable are these numbers?
They describe a curated sample of established advertisers, not all of Meta, and they contain no performance data. Method, limits and downloads.