Running ads as an owner
4 posts
Is the “consistent branding increases revenue by 23%” stat real?
Half real. The 23% (and the later 33%) are marketers’ own estimates from Lucidpress surveys, not measured revenue. What the surveys asked, and what holds up.
Running ads as an owner · · 9 min read
What is a brand kit, and what should a small business put in one?
A brand kit is the small set of files and facts every piece of marketing starts from: logo, colors, fonts, photo style, voice, offer. What goes in, in which formats.
Running ads as an owner · · 9 min read
How much does Facebook ad creative cost in 2026?
From $15 a gig on Fiverr to $1,397 a month at Kimp and $150 to $500 per static at agencies: the published prices for Facebook ad creative, dated, in one table.
Running ads as an owner · · 11 min read
How much should a small business spend on Facebook ads per month?
Enough to buy about 50 results a week per ad set, which is when Meta says learning ends. Weekly budget is roughly 50 times your expected cost per result.
Running ads as an owner · · 9 min read
Stop paying to find out what works.
3 days free, then from $29.99 a month. Cancel any time before then and you pay nothing.