Competitor research
Reading the Meta Ad Library and other public records to see what rivals run, and what to do about it.
2 posts
Meta Ad Library: what you can and cannot see about a competitor’s ads
Every active ad, its Page, creative and start date. No spend, reach or results for a commercial ad outside the EU and UK. What the API returns, and how to read it.
Competitor research · · 9 min read
How to tell which of a competitor’s Facebook ads are working
The run date is the only free signal. Meta’s Ad Library shows when each ad started, not its spend or results, so an ad still running at 30 days is the one to study.
Competitor research · · 9 min read
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