Ad creative
10 posts
Carousel vs single-image ads on Meta: which wins, and when
Carousels get more clicks in vendor data; single images convert better for cheap products. Meta’s own rules for the format, and a decision table by goal and budget.
Ad creative · · 9 min read
How to make a Facebook ad mockup (free, with the right sizes)
A Facebook ad mockup shows your image inside the feed, Story or Reel before you spend. Meta’s own previews, four free tools, the sizes, and what a mockup catches.
Ad creative · · 9 min read
Meta creative similarity: why near-duplicate ads compete with each other
Meta groups ads that share key visual and thematic attributes and treats them as one creative. What that does to budget, what counts as different, and a checklist.
Ad creative · · 9 min read
What is a static ad? Definition, examples and sizes
A static ad is one still image with words on it: no motion, no cards, no catalog feed. Where it runs on Meta, the sizes, what a good one contains, and the data.
Ad creative · · 9 min read
Advantage+ creative enhancements: which ones change your ad, and how to turn them off
Add overlays, text improvements, visual touch-ups and brightness changes redraw a finished ad. Every one has a toggle at the ad level; here is where each lives.
Ad creative · · 10 min read
Can you use AI-generated images in Facebook ads? Meta’s rules and labels
Yes. Meta allows AI-generated images in ads and labels them itself. You only have to disclose AI yourself in social issue, electoral and political ads.
Ad creative · · 10 min read
Does the Facebook 20% text rule still exist?
No. Meta dropped the 20% text limit in September 2020 and says so on its help pages. What replaced it: legibility, one message, and the safe zone on 9:16 ads.
Ad creative · · 8 min read
Facebook ad character limits by placement: primary text, headline and description
Meta recommends 125 characters of primary text, 40 for the headline and 25 for the description on most placements. Not caps: longer text is cut at See more.
Ad creative · · 8 min read
How many ad creatives should you test at once on Meta?
Three to five per ad set under $50 a day, and Meta’s own ceiling is five. Why concepts beat variations since Andromeda, with the budget arithmetic.
Ad creative · · 9 min read
Static vs video Facebook ads: what the data actually shows
It depends on placement and funnel stage. Meta’s only head-to-head backs video on Reels; the largest feed dataset backs images. Every quoted study, with its method.
Ad creative · · 10 min read
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