Meta ads
5 posts
How much more do Facebook ads cost in Q4? CPM by month
About 20 to 45% more per thousand impressions in October to December, with November the peak. Monthly CPM tables from two datasets, why it happens, and what to do.
Meta ads · · 9 min read
Meta ads changes in 2026: what moved, what was retired, what replaced it
A dated changelog of Meta ads in 2026: Instagram Explore placement retired, Flexible ads out of Ad setup, Advantage+ shopping campaigns closed, API v26.0 removals.
Meta ads · · 9 min read
At what frequency does Facebook ad fatigue start?
Meta’s own target is 2 to 3 impressions per person a week. Fatigue shows when frequency climbs while CTR falls and cost per result rises; here is where to act.
Meta ads · · 9 min read
How long should you run a Facebook ad before judging it?
At least seven days and about 50 results, Meta’s learning phase threshold. The data floors by objective, the early-kill rule, and why day-3 ROAS misleads.
Meta ads · · 8 min read
Meta retired Flexible ads: what replaced them and how to run several creatives in one ad
Meta removed the Flexible format from Ad setup in March 2026. Multi-media ads now take up to 10 images and videos in one ad; here is where every control went.
Meta ads · · 9 min read
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