Business SaaS static ads: what major brands are running
By Spencer Tribe · Last updated
In business saas, the most common static ad layout is text only (25.6% of ads) and the most common hook is problem and solution (39%). 27.8% of ads show a person, 47.9% show the product, and the median headline is 7 words. This is based on 313 ads from 30 brands in the Showfolk library as of 2026-10-09.
Which layouts do business saas brands use?
| Layout | Business saas | All industries |
|---|---|---|
| Text only | 25.6% | 11.9% |
| Product hero | 23.6% | 46% |
| Lifestyle | 9.3% | 17.4% |
| Testimonial | 7% | 5.1% |
| Comparison | 6.7% | 4.1% |
| Feature callout | 6.4% | 4.4% |
| UGC style | 5.1% | 3% |
| Before and after | 1.9% | 2.1% |
Text only leads at 25.6%, 13.7 points above the all-industry figure of 11.9%. What each layout is.
Which hooks do they lead with?
| Hook | Business saas | All industries |
|---|---|---|
| Problem and solution | 39% | 25.9% |
| Benefit | 31.3% | 34.7% |
| Social proof | 16.9% | 12.3% |
| Curiosity | 5.4% | 4.3% |
| Offer | 5.1% | 19.1% |
Problem and solution leads at 39%, 13.1 points above the all-industry figure of 25.9%.
What formats and how much text?
45% of business saas ads are 9:16 vertical. 15.7% carry little text, 75.4% a medium amount and 8.9% a lot. The median headline is 7 words, against 6 across all industries. Sizes and safe zones.
Which brands are in this sample?
The 30 brands include Instantly.ai, Vibe.co, Wispr Flow, Airtable, Beautiful.ai, ClickUp, Framer, HeyGen. Every ad was running publicly on Meta when it was collected and was reviewed by a person before being added.
How do I make a business saas ad like these?
- Start with the layout most brands in your category already use: text only.
- Lead the headline with a problem and solution hook, in about 7 words.
- Make it 9:16 vertical first, then crop the other sizes.
In Showfolk you can filter the library to business saas, pick one of these ads, and get it rebuilt around your product, logo and colors. Browsing is free. How it works.
How reliable are these numbers?
They describe a curated sample of established advertisers, not all of Meta, and they contain no performance data. Method, limits and downloads.